LUCRE COLLECTIVELucre Collective
Building tools that bring more people into the financial system, with confidence and on their own terms.
Our productsOur products
Lucre Circle
by Lucre Collective
Financial literacy reimagined, driving financial inclusion forward.
A free mobile app that teaches everyday money skills through stories and play: saving, budgeting, banking and investing.
Launching soonMultiple characters share real money lessons from their own lives.
Lessons unlock one by one, and learners earn Lucre Coins as they put each skill to use.
Free for everyone, and shaped by the communities that finance has often overlooked.
What we do
Financial inclusion, built on knowledge.
Lucre Collective builds technology that helps people understand money and connect to the financial services that fit their lives. We start with education, because access only works when people know how to use it.
Financial inclusion is the starting line.
Lucre Collective was inspired by a gap. Women and young people in townships and rural areas are too often shut out of the financial system, not because they lack ambition, but because nobody explained how it works.
Lucre Collective exists to change that. Financial literacy is for everyone, so we are building for everyone: connecting people to trusted financial services and giving them the knowledge to use those services well, without turning anyone into the product.
Our vision is a world where understanding money is a shared starting point, and where every community can build wealth on its own terms.
Get in touch
Partnerships, funding or press: we would like to hear from you.
hello@lucrecollective.com